Mozilla’s 2019 Internet Health Report Answers Many Questions
Mozilla released their 2019 Internet Health Report for 2019. In the report, they outline numerous concerns that users of the web have called out over the last year. Some of these concerns in the 82-page document include: the amount of data private companies collect, how this data is used, if the internet is safe, data breaches and more.
There is no doubt that the internet offers many benefits to the future of transportation, efficiency, social change, energy initiatives, government services, and other industries. However, the good is overshadowed by the dark cloud of data breaches and lack of consumer trust in organizations to protect the data shared with them.
How Consumers Are Now The Products
The report teeters between the idea that data collection is good, and the question of if we, the consumers, are nothing more than products sold to companies. In a way, data collection is a new buying process. Instead of the consumer exchanging money for goods they want, we now exchange our money, the most recent purchase, and a glimpse at our internet history. In return, we are offered a product that is something we would want to buy. Then, as a consumer, we buy the product and the cycle continues.
While this is happening, another exchange that we cannot see is happening with digital advertisers and the companies which hold the most data on us. This, in turn, makes consumer purchases and the consumers themselves the products.
Several years ago, I received a Fitbit as a Christmas present. While on the website to set up the fitness tracker to track all of my steps and sleeping patterns, I reached their privacy statement. In it, they said they can sell my information to third party advertisers. Within a few seconds, I deleted my account and returned the Fitbit to the store.
How Data Collection Can Help Cities and Industries
The Mozilla Internet Health report raises a variety of points to how the data collected on pretty much everyone in existence can provide helpful information. Yet, 84% of the data for digital ads is controlled by Facebook and Google. Mozilla highlights that the data can help cities better understand traffic flow, housing, employment, garbage collection and more.
The report suggests that this type of data can provide and help cities create solutions to problems they might have. In turn, this could greatly benefit their city residents. Some might assume it is the state and federal governments who have a large say over data when it is actually the cities.
Regardless of regulations and key players in data collection, it still remains a large question mark to many. If you are the victim of a data breach, Secure Forensics can help with digital forensic experts who can deploy anywhere in the world within 24 hours to stop a breach.